Learn the common mistakes new coaches make..
If you are a newly qualified coach or someone who is thinking about starting a Coaching Business – then you will want to check out this article. You will learn the 5 common mistakes new coaches make when starting their businesses.
Making these mistakes costs you time, money and may well mean that you abandon your coaching business dreams because you cannot make sufficient income from it. I cannot tell you how heart breaking it has been for me to speak to talented coaches who are struggling with debts because they have made avoidable mistakes with marketing their business. Make sure this doesn’t happen to you by reading on..
Common Mistake No. 1 – Offering one off sessions
You have probably been doing coaching for free with family and friends, so getting paid is a step up. You feel grateful to just get a client, even if it is just for one session or on a session by session basis.
The problem with offering one off sessions, and working on a session by session basis, is that you are not conveying your expertise to your clients and prospects. You are also not giving yourself the opportunity to deepen your knowledge and expertise either. Working on a one off or session by session basis means you don’t see your clients for enough sessions to witness them go through the transformation they desire.
Common Mistake No. 2 – Undercharging and undervaluing yourself
As a new coach, you have yet to gain confidence in your abilities. This confidence you think will come once you have clients, so for now you feel it is best to charge a low price to try to gain clients. The reality is that most people connect a high price to a high-quality service and a low price to a service that is not very good.
Common Mistake No. 3 – Spreading yourself too wide
You might not be clear where your true expertise really lies right now and feel that it is best to get experience with anyone who wants to work with you. What happens is that you end up spreading yourself too wide and at worst not attracting any clients, or at best, attracting clients to are not right for you.
Common Mistake No. 4 – Lacking Self-Belief
Do you find yourself thinking, “I am not experienced enough to charge for my services what I want to charge”, “I will know I am a good Coach once I get clients”, “I will be happy to invest in my business once I have clients”..
You are withholding approval from yourself until you meet certain goals. This is withholding your self-belief from yourself. You will find that your entrepreneurial journey will be much harder than it would otherwise be. Lacking self-belief is an incredibly common mistake that new coaches make. It is such a shame because it hampers their ability to make decisions that will move their business forwards to success. Is it hampering your decision making?
Common Mistake No. 5 – Thinking you can do this on your own
If there was a fire in your house, would you call the Fire Service or try to put the fire out on your own with a bucket of water?
I hope you would call the fire service.
In the same way thinking you can get your Coaching business up and running without making any of the common mistakes new coaches make is wishful thinking. Especially if you lack knowledge of marketing, business and the technology involved.
When I started Client Nectar, I invested over £20,000 in Coaching in my first year, despite having been a lecturer in marketing and having been self employed for many years. Given I hit six figures in my first year in business, I think that was money well spent!
We all need support – the key is finding the right support!
If you’d like the mistake-free approach to making your coaching business dreams a reality then make sure you join my Brand New Program starting this June 2018, “Kickstart Your Coaching Business”.
Kickstart Your Coaching Business will hold your hand through all the important decisions you need to make such as; deciding what your niche is, who your high-paying clients are, how to create your signature coaching program and how to price your services.
Getting these decisions right first time will mean you can start attracting your dream clients and make an income from your business from day one!
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