If you are an owner of a small business, then it is essential that you consider using Facebook to promote your business. No longer is having a Facebook page something that you choose whether or not to have, it is now an absolute must.
Why is a Facebook Page a must, you might be wondering? Well Facebook is the leading social network with over 1.7 million users worldwide! That means it is highly likely that your ideal clients are on Facebook.
I would definitely not limit your usage to just a Facebook Page to promote your services to your ideal clients….I would encourage you to start your own Facebook group. Groups are a fantastic way of building a community of people who are interested in services like the ones you provide. If you are the group owner, you will quickly achieve expert status in your field.
Once you have mastered the above the next logical step is to start paying to advertise on Facebook using Facebook Ads. Here are 7 reasons you will want to take this leap right away:
Reason 1: Facebook Ads are cheap
When you compare the cost of advertising on Facebook to advertising in mainstream newspapers, it works out so much more cost effective. A typical advert in a paper will cost you hundreds of euros and it is uncertain as to whether your advert will be seen by your ideal clients. With Facebook if you put a few hundred euros into Facebook Ads you know your adverts are going to get in front of your ideal clients, so your return on investment could be a lot greater for your marketing spend.
Reason 2: Easy way to grow your email list fast
By advertising a piece of valuable content that you are giving away for free on Facebook such as a free training, blueprint or Ebook, in just a few days you could grow your email list into the hundreds or even thousands. This means gaining hundreds or thousands of new prospects to approach with your services!
Reason 3: You can target a specific audience
Many users have their issues with Facebook because they dislike the “spying”, but for the small business owner Facebook’s market research provides a fantastic opportunity. Because Facebook has detailed market research on its users you can hone in on your exact target market by targeting their interests, behaviours, pages they like, marital status, location and much more. This means you can ensure your ads get seen by the exact audience you want to see them.
Read also: Build relationship with your ideal clients and your business will prosper
Reason 4: Faster to get a result than with SEO and Google
If you have tried to search engine optimise your site to come up in the organic listings on Google you will know you could be waiting months until your pages show up under the specific keywords you have identified. Well, with facebook like with Google Adwords, there is no waiting, your ads are up almost instantaneously (bar the 24 to 48 hours to get ad approval).
Reason 5: Facebook Ads have an advantage over Google Adwords in some sectors
The advantage that Facebook Ads have over Google Adwords is that adwords have become very expensive in some sectors due to the competition, whereas Facebook Ads can still be relatively inexpensive for the same sectors.
Reason 6: Builds brand exposure fast
Running regular Facebook Ads can help you generate masses of brand exposure fast, leading your company to be seen as the experts in your sector. This happens because when your ideal clients see your ads running repeatedly they automatically assume that your company is the market leader, merely due to having seen your ads.
Reason 7: Expands your online presence
We all know that people’s first port of call when they are searching for services is to look online. So it is a no brainer that having a presence online is necessary. By marketing yourself on Facebook, you can quickly generate a following of fans, who can share about your services with their friends and colleagues and bring you those all important referrals.
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