Okay, so I hope you have been enjoying my series of articles about how to set the world alight with your business this year. We have spent the past few weeks working through 4 of my 5 pillars that will make you successful with your business this year, and we are about to talk you through pillar number 1!
But first let’s just recap on all the pillars so far..
Pillar No. 5 – Have Fun!
Pillar No. 4 – Take Inspired Action
Pillar No. 3 – Be A Thought Leader Not A Follower
Pillar No. 2 – Choose A Niche In Alignment With Your Inner Gifts
So the moment has arrived (drum roll please!)…the Number 1 Pillar for setting the world alight with your business this year is…
“Do great work with your clients and tell people about it!”
What doing great work with client is, is making sure you help your clients to achieve their goals and exceed their expectations. You want your clients to step outside of their comfort zones and achieve their goals in the fastest time possible.
To give you an example of this, I am going to tell you a bit about one of my programmes and how I do this. For instance with my Client Attraction Academy, several of my clients have made over £10,000 with their first ever webinar launch.
This is an amazing result and it comes about because my programme gives my clients a system that they implement during the programme. This programme is not just theoretical, it is practical and makes participants get their businesses off the ground whilst they are still on the programme. Thus they are able to achieve and exceed their expectations.
Another aspect of doing great work is about how you are as a Coach. As a Coach for me this is about guiding and teaching. It is not about me being great but it is about supporting my clients to be great! For me the best thing in the world is if I can teach my clients skills and knowledge that enables them to be great.
Read also: Do you know who your ideal client is?
I am always thinking what can I do to help my clients step out of their comfort zone, what can I do to help my clients get more publicity, what can I do to help my clients learn how to market themselves more effectively. In other words how can I think about how I can help my client to be great.
Teaching and guiding is about spotting where your clients struggles are and where their fears are. So I know a lot of my clients are not that good with technology and online marketing. Because I am aware that some of my clients can struggle with this area I want to make sure that they are fully supported with the technological elements of setting up their Coaching business. What I have done is to bring on board a Technical Tutor to work with my students as part of my Client Attraction Programme. By doing this I am filling the area that my clients could well need more help with – so they can move through my programme unfazed by the technology.
This is about listening and hearing where your clients are struggling on your programmes and then providing a solution to this.
The other side to this pillar is about sharing your great work with others. This is something that I see many people holding back from doing because they are shy of being seen as bragging or showing off. The reality is that if you share about the great work you are doing with clients, this will not only help others understand that you can help them, but it will also provide valuable publicity to your clients which can result in them gaining referrals. This is a WIN-WIN in my book.
Hopefully you can see that by sharing about the great work you are doing with clients you can not only help your business grow but also help your clients’ businesses grow.
So how can you share about the great work you are doing with clients in a way that is not boastful but is beneficial. Well, I would start by creating some case studies about your clients, also write blog posts featuring your clients, or even consider interviewing your clients. Of course, do not forget to have testimonials from your clients and present them on your website.
On a personal level it is essential to allow yourself to take in the positive feedback you gain from your clients, this can build your self confidence and trust that you know how to massively support your clients. In turn this will help you to go out into the world and shine!
If you’d love some help in planning out how you can get your Coaching business off the ground – then book in a call with me, and my team.
We’ve helped hundreds of Coaches and Therapists, just like you, to launch their heart-centred and highly profitable online Coaching businesses.
I’ve opened up some times this week to speak to motivated Coaches like yourself and help you to gain clarity on how to start attracting the clients you are here to help..
“Together we can make your business dreams a reality!”
Shelley Hutchinson is founder of Client Nectar, she combines mindset coaching, with online marketing and heart-centred selling to provide Coaches and therapists with powerful, easy to follow and life changing business and marketing programmes.