For my latest launch I needed to build a completely new email list from scratch. I’d run my Passive Income Inner Circle programme before so I knew this course was incredibly successful at helping people to launch their online courses.
But as all the previous participants had sought me out, I had not had to do a launch to fill this programme. So I knew that I need to start by building a new email list from scratch and work through a launch sequence to fill this group programme.
It went even better than I could have expected! I gained over 1500 email addresses in just 14 days and a total of 15 new clients, not just for my group programme but also for other programmes I deliver as well.
I’m going to share with you the exact steps I took to achieve this…
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My first step was to create a suitable lead magnet to target my new audience with. If you haven’t heard the term lead magnet before, it is anything that you create to generate new leads (or prospects), for instance it could be an e-book, resource guide, checklist, webinar etc..
I decided to create a “Course Launch Roadmap”, this was a simple three-page document including a flow chart that showed exactly how people can launch their online course in just 90 days.
I chose this as my lead magnet because it is the central process I teach in my Passive Income Inner Circle group programme which helps Coaches, Therapists and Consultants to launch their online courses.
The next step was to promote this lead magnet on Facebook to interest groups and pages that my ideal clients had liked. This enabled me to start getting my ideal audience to get to know me.
I needed to do this as it was the first time these individuals were seeing me as someone who could help them with launching an online course and I needed to establish my reputation in this field.
This also helped me start building my email list as individuals had to enter their name and email address to download the Course Launch Roadmap.
My third step was to promote my second lead magnet to fans of the same interest groups and pages. This lead magnet was a webinar I was hosting entitled, “How to launch and sell your online course in 90 days!”.
This second lead magnet led me to build my email list even further. The webinar provided the second point of contact where I could share valuable information that would be helpful to this audience, further cementing my authority as an expert in this field.
Of course as my email list grew, I didn’t just collect these email addresses, I immediately started engaging with the people on my list, introducing myself, sending them blog posts and brief videos. This was my fourth step!
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Importantly, I invited my list to engage with me too, replying to my emails to let me know about them, their situation and their business so that we could begin a dialogue.
In just fourteen days I had grown my email list to over one thousand five hundred emails – pretty impressive right!
But I didn’t just stop there, as you know I wanted to fill my new Passive Income Inner Circle programme. So my fifth step was to invite my new audience onto free Online Course Planning Sessions with me
I worked from a place of being of service on these calls and offering my help without expectation of receiving anything. The truth is I absolutely loved speaking to people all around the world, from Canada to USA to United Kingdom and of course my beloved Ireland.
And I found that my programme was a good fit for many of the people I spoke to. Some were ready to move ahead right away and joined the Passive Income Inner Circle programme that started in November.
Others decided to opt to join my programme that is running in March 2016. What I realised is that many people need my help to ready to join this programme that starts in March..
So I’m giving a special offer to those who choose to book onto my March programme…You get my expertise for free between now and then and I’ll help you create your lead magnet and build your email list.
That way when we officially start the clock running in March, you’ll be ready to make tons of pre-sales for your online course and will have gained some upsells in the meantime!
If this sounds good to you, simply book in a free call with me: https://www.clientnectar.com/apply
