You may well have heard business coaches and marketers telling you that you need to build your email list, but you might be unsure about why you need to do this and even more uncertain about how to do this and how this will benefit your business.
Well, I’m here to tell you what you need to know. There are a few very good reasons why you need to get cracking on building your email list today..
The first reason is that building your email list is essentially building a list of prospects who you can sell your services and products to.
The second reason is that your email list is a community of people who you can engage with. You don’t want to just build your email list and then do nothing with it, you want to actively engage with your audience by sending them emails.
The third reason is that people often need several points of contact with you before they are ready to buy your services. Through engaging with your email list and sharing valuable content with them, you are creating more points of contact, so that when you eventually offer them a product or service it is easier to convert them into a loyal customer.
So how do you build an email list? I’m going to show you my step by step process to building your email list. How do I know it works? Well, I used it myself and gained over 1500 new subscribers in under 14 days and 15 new clients!
Here are my 10 easy steps to building your email list fast..
- Create a Lead Magnet
This is a resource guide, ebook, checklist that you will give away for free. This Lead Magnet needs to provide valuable information for your ideal clients and be able to be consumed by them in just 5 minutes.
- Set up a landing page for your Lead Magnet
This is a page that enables people to opt-in for your lead magnet by entering their name and email address. If you use Leadpages then your email subscribers can be added to your mail service provider automatically.
- Create a list of interest groups to target with your Facebook Ads
The easiest way to do this is to use Facebook Graph Search and simply type in, “Pages liked by people who like [insert page]”. Then you can see how many of your friends like that page and start getting ideas of pages to target. You want to compile a list of at least 10 to 20 pages.
- Create visually appealing Facebook Ads
Your Facebook Ads need to speak to your ideal clients. Remember to keep to the 20% text rule with your wording so your Facebook Ad will meet Facebook’s terms and conditions.
- Promote your Lead Magnet
This is where you set up your Facebook Ads and promote them to the list of interest groups you put together. I recommend setting a small daily spend for each of your interest groups e.g. €10 or £10. Use the objective “Website Conversions”, as this will enable you to optimise your ads for people to subscribe to your lead magnet.
Read also: How I gained 1500 new email subscribers and 15 new clients!
- Check on your Facebook Ads after 24 hours
After you set them up leave the ads for 24 hours and then check them at that point. Stop any of the ads for interest groups that are not converting well. Increase your ad spend on those interest groups that are converting well.
- Start engaging with your new email subscribers
You want to make sure you set up an autoresponder email series in your mail service provider to go out to those who download your Lead Magnet straight away. You want to have a series of around seven emails that your new subscribers over the first two weeks. The first email of course has a link to your lead magnet, subsequent emails should introduce your new subscribers to you and share valuable insights that help them with their biggest problems e.g. via blogs.
- Get ready to host a webinar
Make sure you have a webinar lined up to host on the same topic as your Lead Magnet and invite those who have downloaded your Lead Magnet to attend your webinar. I can highly recommend webinars because whilst they might feel scary to do the first few times, they are an excellent way of building your status as an expert in your field. They also help your ideal clients to get to know, like and trust you. This makes it much more likely that they will want to then approach you to work with you
- Invite webinar attendees onto a free call with you
At the end of your webinar invite the attendees to have a free thirty minute call with you so you can help them address the issue that brought them onto your webinar.
- Be of service on your free calls without expectation of receiving
Give each person who comes on a call with you at least one piece of extremely valuable information that will help them move forward with their issue. Be careful not to fall into the trap of spending this call trying to convince the individual to buy your programme. This is not why they signed up for the call!
They signed up to receive your help, so focus on being of service and remember to ask yourself, “how can I serve this person best today?”.
Towards the end of this free call, if you feel you can help this individual with their issue, ask this individual if they would like to hear more about how you could help them further. If they say “Yes” then tell them about your 1:1 programme.
It is likely that when you start out doing these calls you will need to do between 6 and 10 calls before you get one person saying yes to working with you. As you get more experienced with these calls you find that 1 in 4 people will say yes to working with you.
Why not give this rapid email list building process a try? I’d love to hear how you get on with implementing this approach.
Read also: The number 1 mistake small business owners make when creating their services
