When many individuals decide to launch an online course, they do it because they have a passion and expertise in a particular area that they want to share with others. Sometimes another factor is that they are working one to one with as many clients as they can see, and yet still are not making the income they desire.
This is the second part of this two-part post, click to read: Real people launching their online courses – part 1
By moving from a one to one model of working to a one to many model (which is attainable by launching an online course), many find that they can break through their income ceiling and create more freedom and flexibility in their lives.
The individuals who become really successful with their online course tend to see launching their online course as launching an online business. In effect they realise that the online course is just one piece in their whole online business.
The revenue they create from this online business can be significantly increased by offering what is called “Upsells”. These are offerings that are a premium price such as a group programme or 1:1 90 Day programme. Those prospects who become part of their email list as a result of them promoting their online course, but choose not to buy their online course, can often decide to purchase one of the upsells. So the email list that the entrepreneur builds as a result of launching their online course can be incredibly valuable when engaged with and offered what they really need and want.
So as promised, following on from the previous blog post, here are the stories of two more online course entrepreneurs..
Meet Simon and Pam Skinner, the Cork based husband and wife team who decided to launch Universal Energy Arts (www.universalenergyarts.com), an online course to teach people Tai Chi and Chi Kung.
When asked about their motivation for launching their online course, here is what they had to say, “We want to bring more happiness to the world through sharing the skillful techniques of Tai Chi, Chi Kung, Yoga, Healing Sounds, Meditation and YogiChild. These techniques help to activate an individual’s natural ability to heal ourselves, release blocked energy, cleanse the body of toxins and strengthen our physical and energetic systems. We want to encourage people who believe they have no way out of their stressful lives to transform themselves and to cultivate inner joy, happiness, rejuvenation, health, inner strength, a vibrant physical body, a pure loving heart and an open creative mind.”
Simon and Pam have been teaching Tai Chi and Chi King for many years and have a significant following worldwide with their existing in-person trainings in Ireland, UK and Scandinavia. Entering the online course market is a natural extension for this couple to continue building their heart-centered business and also create an income that will support their family.
Our final online course entrepreneur is a Mother of three from Galway, Emily Belfrage. As a Doula with many years experience Emily decided to launch her online course because she believes passionately that more women need access to information about labour and birth.
She commented, “women don’t get access to this information in mainstream hospital birth preparation classes and it makes such a positive difference to them when they do. Women go into labour fearful and this negatively affects their labour. When they are quietly confident everything changes.”
Emily hopes that her online course will help position her as a recognized expert in the field of pregnancy and birth and this will benefit her work with individuals and groups. She expects this business will give her the financial and time freedom she is hoping for.
These amazing souls whose stories have been shared here are just a few of the many many enterprising individuals making the leap into the online course market. It is definitely something to consider if you have expertise in an area that you would like to share with others, and desire to create an additional revenue not dependent on trading your time for money.
I hope you’ve enjoyed reading these real life stories of five individuals who have taken the plunge and launched their online courses.
If you are interested in launching an online course click on www.clientnectar.com/apply to apply for your Free 1:1 Online Course Planning Session with me.