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The surprising truth about business coachingIn the past four months I have seen my work evolve into something fresh and inspiring. So much so that I feel moved to share some of these shifts with you as my career in business coaching blossoms…

There may be some of you who can relate to the shifts I’ve been experiencing. Perhaps you are in a similar situation, or maybe you desire to bring about a change of focus to your work so it reflects all your gifts and passions.

For several years now my work has been evolving in two different directions. On the one hand I’ve been working as an accredited counsellor (work I deeply love doing) and on the hand I’ve been providing business coaching to practitioners to help them market themselves, and do the work they love doing.

This might seem strange to have two different focuses but to me it’s the most natural thing. When I was a kid I always said I would have two jobs, and that I would divide my time between these two different jobs.

I just could not imagine myself working in one job all the time because I had so many interests and I knew I’d love the newness and challenge that exploring different interests would bring me.

 

Read Also: The 7 Secrets to Growing a Highly Profitable Coaching Business

“It is a wonderful feeling when we express our soul in our work lives”

What has shifted for me in recent months, is that I’m finding myself doing a lot more one to one business coaching work with therapists and entrepreneurs. In this evolution, I am somewhat surprised to be finding that the entire range of interests, skills and gifts I’ve developed over the years, are being expressed.

It is a wonderful feeling when we express our soul in our work lives. The reality is our soul is not static, it grows as we grow. By giving ourselves permission to grow and to change our work lives to reflect who we are in this present moment, we gift ourselves with freedom, choice and adventure.

My business coaching work draws on my understanding of education, business and marketing that I developed as a University Lecturer teaching fashion marketing studies, and my ability to support people to grow and overcome mindset issues, which I’ve learnt through my counselling and psychotherapy work.

I had a conversation with a very successful entrepreneur a few days ago and he said to me that he thought business coaching is primarily mindset work. My own experience would validate this.

“..those areas that we struggle with ourselves can stop us from being successful”

The reason for this is that how we are as a person impacts on how we are as an employee, sole trader or CEO of a company, and thus how successful we are in our work.

Those areas we are strong in will be areas that we will easily develop in our businesses. However, those areas that we struggle with ourselves can potentially negatively impact our ability to be successful in our business.

This is why it is so useful to understand our personality type, so we can identify areas we might need to work on.

One of the biggest mindset issues I see entrepreneurs struggle with is self confidence. I feel this particularly affects female entrepreneurs. This is understandable because it does take enormous courage and confidence to start up a business and make it successful.

Female entrepreneurs are challenged to step out of their comfort zone, claim their power and make their own choices (rather than deferring their power to others!).

 

Read Also: Are You Dreaming of Starting a Coaching Business?

“As female entrepreneurs we are also challenged to get good at asking for support”

It is important for female entrepreneurs to get comfortable with being visible and putting themselves out there. I know for some that simply talking to people about their business is a huge deal.

As female entrepreneurs we are also challenged to get good at asking for support. This was an area I used to struggle with. Asking for support can bring up a lot of anxiety but it can limit women because they can try to do everything themselves and wind up exhausted.

Working on this mindset issue can help female entrepreneurs to learn to delegate and free up their time to focus solely on the work that is their passion and zone of genius. This massively helps their business to grow and be successful.


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