I know so many people who want to start an online coaching business but are completely confused about how to go about this.
In fact, this is what I’ve heard repeatedly from therapists and newbie coaches lately, “I’ve taken a few online courses, I’ve even created an ebook, I’ve been posting about my 1:1 work in Facebook groups daily, but I’m still not getting any clients, what should I do? Should I just give up?”
In some cases, these individuals have been plugging away at trying to make this happen for several years and pouring good money after bad into online courses to help them figure out the magic formula that will get their business going.
When I delve a little deeper into each of these individual’s experiences, they tend to reveal that whilst they have learnt about what a leadmagnet is (it’s an ebook, resource guide or webinar for those not in the know!), and have to put together their first one, they often don’t feel confident about the content of this leadmagnet because they don’t think it really reflects their gifts.
They’ve posted into facebook groups (almost religiously) on a daily basis, but they aren’t sure their ideal clients are even in the groups they have been posting into.
And when they have got a potential client onto a free consultation call with them, they’ve felt extremely shaky at the point when they find themselves telling the prospective buyer about their programme and their price.
You might relate to this yourself? Maybe you are wondering whether I think you should give up on your whole online coaching business dream?
My answer is absolutely not! I’ll explain why…
Firstly, it’s not your fault. Most online courses will give you a “piece of the pie“ rather than the “whole pie”.
What I mean is that you’ve probably taken a course that has told you about social media, then you took another course to help you with your Leadmagnet, and maybe you did an introduction to Facebook Marketing, but whilst you have a better understanding of each of these areas you are left no wiser about how to put them together so they will bring you clients.
Make sense? I hope so.
See also: Client attraction academy
Secondly, you could have been trying to fit yourself into a box because you have heard that it is a good thing to niche yourself, but now you are left feeling like the box you put yourself in is uncomfortable and doesn’t truly fit you.
That’s because you aren’t a box, you are so much more than a box!
When you niche yourself, what you need to do is make your niche fit to your inner Gifts (and not the other way round). In other words, the box is custom crafted to fit you!
When your niche matches your true Gifts you feel incredibly confident talking to your ideal clients because you know your Gift inside out and that you can truly help them with their problem. Thus solving our third problem of you crumbling when you do get on a free consultation call with a prospective client.
There is an art to handling these calls. If you haven’t had any training in how to handle them, you cannot expect yourself to know how to navigate the myriad of objections (including the number 1 favourite,“I cannot afford to work with you”).
Truly though the art to handling these calls is in being able to be yourself, and being there 100% for the person you are on the call with. You need to let go of any attachment to them buying your programme, which if you are worried about how you will pay your business expenses takes nerves of steel, so don’t beat yourself up.
What you truly need is a step by step process that you can follow that will link all of the pieces of the pie together so that you can piece together your authentic marketing and sales approach that will result in your ideal clients chomping at the bit to get to work with you.
Keep an eye out for my next post, “The 5 Essential Steps You Need To Take To Quickly Gain Clients For Your 1:1 Programmes”, where you’ll discover exactly what steps you need to take to get your first online clients.